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That $10,000 Ad-Tech Bakeoff Might Not Be a Good Idea
Anyone in or around the ad-tech industry will tell you the same thing: Startups often promise agencies and marketers the world to win business. The truth is often something different, making the...
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Publishers, Ad-Tech Firms, Marketers Need to Connect, Build Trust
In the several weeks since returning to Federated Media Publishing as CEO, I've spoken to scores of brand marketers and publishers, as well as to many of the technology companies that make it their...
View ArticleFive Tips for Better Ad-Tech Vendor Evaluation
1. Understand how you want to use the technology and evaluate a vendor to make sure its capabilities match what you're looking to get. This will likely mean doing more than evaluating a pitch deck, and...
View ArticleWhy the Demographic Won't Die
Here's a paradox of the modern media marketplace: The more irrelevant demographics seem to be, the more powerful they're getting. Long the province of TV, many signs point to the inevitable death of...
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